Performancing Metrics

1.17.2012

Internationally Local: Kevala


It seems like suddenly, "emerging designers"are everywhere. From television shows like Project Runway, to fashion weeks in cities like Providence and Charlotte, we are clearly on the lookout for the next new thing, and we're not just looking in New York, Milan or Paris. This is a good thing! There are many excellent designers, from all around the world, who may not necessarily have the capital (or the desire) to move to one of the fashion capitols. Many of these designers are partnering with eCommerce entrepreneurs to create access to their unique designs. One such business, started right here in the Boston area, is Kevala.

Kevala founder Smita Deshpande decided to start the business after being introduced to a number of imaginative, modern designers in India. Deshpande worked with the designers to create lines for American audiences - and each design only comes in a limited production (we're talking exactly one dress in each style and size), so the chances of running into someone in the same dress is extremely, extremely limited. Garments range from dresses to tunics (like the top I am wearing in these outfit photos) and are made from high-quality silks and cottons. Many showcase hand-crafted embellishments. But what I love most about Kevala is that the company gives credit where credit is due - instead of the designers producing unknown work for major companies, they are particularly noted both on the website and as part of the purchase. 

Interested in supporting a local business and emerging designers halfway around the world? Let's make it easy for you - just enter the code BostonFashionista at your Kevala checkout for free shipping!



Tunic (worn as a top) c/o Kevala
Cardigan" Catherine Malandrino (via Second Time Around)
Jeans: Gap
Belt: Swapped
Shoes: Michael Kors
Earrings: The Fashion Truck
Watch: Michael Kors