Performancing Metrics

8.05.2015

Target Hits the Bullseye with Boston Local Pride by Todd Snyder

Target Local Pride by Todd Snyder
Todd Snyder shows off some of his designs for Target's Local Pride by Todd Snyder at Union Oyster House
Boston Local Pride by Todd Snyder Target
Todd and I holding hands...er...foam fingers on the East Boston waterfront
Boston Fashion Blogger, Target Local Pride Boston
Captured taking a selfie in our Boston Local Pride by Todd Snyder tees by Target
There's a lot of effort out there to spotlight the "authentic Boston experience". Literature, music and movies often attempt to accurately portray The Hub, at varying levels of success.(Remember Diane Lane's accent in The Perfect Storm? I've got nothing but love for Ms. Lane, but that accent...oof.) So I was a little skeptical when Target announced a campaign to build a collection of tees and housewares based on Boston. Then I learned the line was helmed by Todd Snyder, not only a recent CFDA / Vogue Fashion Fund finalist, but, more importantly to this project, the mind behind Tailgate Clothing Company. While Snyder may not hail from Boston, he is acutely attuned to the heart of his customers, and to the locations that inspire his collections. Also noteworthy is that the project is launching exclusively in Boston (other cities will follow). 

When I saw the final Boston line for Local Pride by Todd Snyder, I was happy to be wrong. Target is going big or going home, and I, for one, think Snyder nailed this collection. Available in fifteen area Target stores, the tees and cheeky housewares (if one dares to call a foam finger "housewares", and I do!) are relevant, irreverent and also manage to get to the heart of the real Bostonian.

Snyder did his research. Strolling around Boston this past February (and by "strolling", I mean wading through seven feet of snow), he took time to warm up in the local pubs, chat with taxi drivers in Southie and seek out the "old-school" establishments around town. A few months later (during much better weather), he and I spent a day cruising some of my favorite Boston locations (think: Modern Pastry, China Pearl) and talking to the "top oyster shucker in town" at the Union Oyster House. (Be sure to check out our adventure in the photos below, and the Boston City Guide on Target's blog, A Bullseye View!) Along the way, Snyder was furiously note-taking, sketching and excitedly sharing his designs with locals. He's taken the project to heart, and it shows. Wicked Smaht, indeed. 

See more of my Boston adventure with Todd below. Check out the Boston line of Local Pride by Todd Snyder and the Boston City Guide on Target's blog, A Bullseye View



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This post is presented by Target


China Pearl, my fave dim sum spot in town!
China Pearl Boston, Local Pride Todd Snyder
Can you tell that my tee says "Package Store"? (For those of you not from Boston, this is not a body part reference!)
Union Oyster House
The Union Oyster House, the oldest restaurant in the country, and home to best oyster shuckers I've ever seen!
Boston Travel Blogger
et voilĂ !
Boston Local Pride Target
Meeting new friends at Union Oyster House
Modern versus Mike's Pastry
The Ultimate Boston Debate: Modern versus Mike's Pastry
Boston City Target
The City Target in The Fenway
Target local pride Boston
An end to a busy day exploring the Hub in our Boston Local Pride by Todd Snyder tees from Target


Keep up with TBF! Bloglovin' | Follow by Email Twitter | Facebook | Instagram | Pinterest Snapchat: Bos_Fashionista

This post is presented by Target